Mr. Cookie Cafe is a coffee shop business based in Mexico that a new owner wanted to rebrand. The coffee shop offers coffee, tea, cookies,
pastries, and cold-brewed coffee. The target audience is extensive; it includes people of all age groups being students or in the work field. Anyone could have a break to enjoy a family or friendly gathering for coffee, tea, or pastries.
Problem:
The old logo needed to be renovated. The logo was not engaging to the public, and it was tough to read and recognize as the typeface was not clear and had too many elements. The colors did not match the brand or name.
Solution:
The problem was solved by creating a memorable logo for the target audience by creating an icon representing a cookie, a cup of coffee, and a masculine symbol. It is all integrated with a typeface that is easy to read and reflects the type of business. The new color palette works well with business and brand identity, giving the consumer a warm experience from visiting the coffee shop.
