Xeteron is a Mexican and US-based asphalt and road construction business.
Problem:
This brand needed to reflect the services and projects involved in their company, such as roads and bridges.
Solution:
The solution was to create the letter "X," representing the first letter of the brand's name and blending a road and a bridge as the essential items. The company's services are shown through the brand identity. The color palette used represents roads and a construction environment, giving the brand identity a more comprehensive company idea.
